Primal Wear, a leading designer and manufacturer of branded and custom cycling apparel, today announced the official launch of Primal/MapMyRIDE Professional Women's Racing powered by BH Bikes. The formation of the eight-member team aims to support professional women's cycling and create an avenue for better feedback on the development of women's specific technologies.
Over the course of the training season, team members will also be using the iMapMyRIDE smartphone application which tracks and broadcasts speed, distance, and heart rate to the team's group page on beta.mapmyride.com and on the team's main site www.primalprowomensracing.com. Cycling fans and potential racers will be able to learn from team members' training regimes by monitoring that data, reading team members' blog posts and interacting with them by using the site's social media tools.
"We've formed a very strong team of women. People that other women, and even men, can look to for training advice and competitive inspiration," said Team Director Susannah Gordon. "Besides riding to win, two unique aspects of the team will be helping develop women's specific products, and fans will be able to learn from and interact with team members using GPS-based social media."
Primal/MapMyRIDE Professional Women's Racing powered by BH Bikes' roster includes the following riders based in California, Colorado and Utah.
BH Bikes is sponsoring the team with its women's specific Cristal road bike, a top-level road bike with geometry and sizing based on the company's European design experience, input from high-end bicycle retailers and fitters, and customer feedback. Team members will also use SIDI's women's specific Genius 6.6 shoes, clothing from Primal's women's line, and will be involved in future product development with all of the team's sponsors.
In addition to riding and winning, Primal/MapMyRIDE's mission is to support and promote women's competitive cycling.
"There are a lot of talented female cyclists around the country that would like to race," said Dave Edwards, Primal Wear founder and CEO. "Our hope for Primal/MapMyRIDE is that others will see what we are doing, build similar teams on the same model, and come out and race."
To garner national-level results and to encourage growth in the sport, the team will compete at the following high-profile USA Cycling sanctioned and National Racing Calendar (NRC) events:
Additional support of Primal/MapMyRIDE is provided by Dash, FSA, Retül, Reynolds, SIDI, Smith Optics, and Vittoria as second tier sponsors, and third tier sponsors are Breeze Bars, Enzo's Cycling Products, Giro, GU Energy, Lizards Skins and Treads.com.
For more information about Primal/MapMyRIDE Professional Women's Racing powered by BH Bikes, go to www.primalprowomensracing.com.
About Primal/MapMyRIDE Professional Women's Racing Team
Primal/MapMyRide Professional Women's Racing powered by BH Bikes consists of eight talented national-caliber bike racers. Formed in November 2010, the team's goal is to support and promote women's cycling through the use of women's specific products and access to the team using GPS-based social media. Cycling fans can follow and interact with team members at www.primalprowomensracing.com.
MapMyRIDE.com is the cycling-focused site of MapMyFITNESS, Inc. MapMyFITNESS, Inc. provides active individuals with the tools and community they need to succeed and excel in their athletic pursuits. The MapMyFITNESS, Inc. suite of websites is the premier source of community-based fitness content, tools, calculators and mapping technologies. MapMyFITNESS offers its users the practical means to visualize their health and fitness training progress through the use of maps, workout logs, fitness calculators/tools, user-led community groups, and its innovative mobile application iMapMy. MapMyFITNESS, Inc. includes: beta.MapMyRIDE.com, beta.MapMyRUN.com, MapMyWALK.com, MapMyHIKE.com, MapMyTRI.com, and beta.MapMyFITNESS.com.
About BH Bikes
BH Bikes capitalizes on a rich history of Spanish cycling and more than 100 years of setting performance standards in an industry inherently driven to innovate. Through a modern obsession with research, engineering, design and development, BH Bikes (www.bhbikes.net) has developed a specific line of higher-performance bicycles that are lighter, stiffer and more ergonomic than the competition. BH Bikes manufactured the first monocoque carbon frame weighing less than 800g, placing its frames among the lightest and most efficient in the world while also creating a new category-Ultralight Bicycles.
About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.